Monday 10 October 2011

Blog on Electronica music

 In a world full of technology, it is almost impossible to escape the modern electronica craze. Many pop artists are jumping on the bandwagon and my favourite part of this craze is that it is open to anyone and is given rise to a whole load of local artists. Artists such as Daft Punk, Art Vs. Science and The Presets have given life to this genre of music. Previously, the instruments used to create this music were too expensive for many musicians starting their music career and electronica was considered ‘art’ music. The beat is extremely catchy and video clips feature extreme colours and are often very obscure. Bring on the beats!


Daft Punk are arguably the pioneers of this style and established themselves in the music scene in the early 1990’s. Originating from France, the duo produced music designed for clubs that reached extreme popularity. Their first major hit ‘One More Time’ became synonymous with clubbing all over the world.





Art Vs. Science are a more modern version of the electronica style and are Australian which I find interesting, home talent is something I love supporting. Another interesting fact about these guys is that they are ex Macquarie University students so they sat in the same classes as us, cool hey! Their videos and live shows are colourful and energetic, a sign of a good band to me. The music video for ‘A.I.M, FIRE’ shown here is just one example of their obscure videos.





The Presets are also modern frontrunners for electronica and are Australian too, told you I love the local stuff! The lyrics to most of the songs are slightly strange but as soon as a song plays you cannot help but hum along. The Presets have won many Australian music awards and are well received globally. Their single ‘Talk Like That’ is a modern club anthem as shown below.





Being a part of this technologically savvy generation makes it difficult not to love this style. Next Presets album please! So there we have it, a very short introduction to the genre of dance/electronica. Happy dancing readers!

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